Guy Kawasaki :: Presentation Slides
Best tips on start ups and pitches I've seen from Guy Kawasaki at Garage. His prescription for entrepreneurs:
- Make meaning. Improve the quality of life, right a wrong or prevent the end of something good. (“If you make meaning you will make money.” GK)
- Make a mantra and forget about vision statements, in 3 or 4 words define what you do for your employees to understand. Know your business reason for being.
- Get going. Think differently, don’t be afraid to polarize people. Find a few soul mates to balance yourself off.
- Define your business model, be specific and keep it simple. Ask women about your business model (he really did say this!).
- Weave a MAT - define Milestones, Assumptions and Tasks.
- "Niche yourself" - what can you do that’s of high value to your customers and unique?
- 10-20-30 Rule - to express your business concept, create no more than 10 PowerPoint slides, covered in no more than 20 minutes, with no font less than 30 point (he really focused on this one).
- Hire infected people. They should be qualified, but they should LOVE your product. Always hire better than yourself - dummies only hire seond rate people.
- Lower barriers to adoption. Flatten the learning curve. Don’t ask people to do something you wouldn’t do. Embrace your evangelists.
- Seed the clouds. Enable test drives. Find true influencers.