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7 May 2008

Are your consumers using social media?

Ad Age thinks so & has nine profiles of who your targets are and where they might be online.

This is all very interesting since marketers appear to be shifting more of their spend to online channels: "88% of marketers who use social media plan to spend more on it this year, and 31% of those said they will spend "significantly more," according to Prospero Technologies research."


By Carruthers via Aide-mémoire

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