Everywhere you turn these days there is another "social" something or other - social media, social networking, social bookmarking, social news, social web, etc. But what is all this "social" stuff about anyway?
"Web 2.0 is ultimately about understanding the rules of business in the network era. I define Web 2.0 as the design of systems that harness network effects to get better the more people use them, or more colloquially, as "harnessing collective intelligence." This includes explicit network-enabled collaboration, to be sure, but it should encompass every way that people connected to a network create synergistic effects."Yes, the one of the network effects arising from use of web 2.0 technology is social, but this is a limited view of the phenomenon. It is from "harnessing collective intelligence" that the true power of the web 2.0 revolution arises.
By Carruthers via Aide-mémoire